Despite gloom on the high street, internet retailers are predicting a rise in online sales this Christmas.
IMRG, which represents the e-retailing industry, is expecting sales in the final quarter of 2008 to be 15% up on last year.
The busiest day for online shopping is predicted to be Monday December 8.
IMRG director of operations David Smith said clothing in particular is selling well online at the moment, as seen this week when a 68% rise in interim profits was reported by ASOS which sells clothing and accessories based on those worn by celebrities.
Mr Smith added that growth in internet sales has slowed from a year on year increase in excess of 60% at the start of the year.
As late as August it was expected to remain strong but sales have slowed since September and growth was 13% in October.
Mr Smith said consumers welcomed the wider choice on offer online and the ease at which prices can be compared, all from the comfort of their own home.
"You do have a lot of competition online so that drives pricing," he said.
"You are able to search out the best value."
Delivery problems last year dented consumer confidence but Royal Mail has announced evening and Sunday deliveries are being introduced to cope with the estimated 140 million items ordered online this Christmas.
It said 28 million people across the UK are expected to spend £13.16 billion online in the run up to Christmas and the new measures will make sure people who are not at home during the day can still receive their parcels.
Opening hours at delivery offices will also be extended from December 15, making it easier for people to pick up parcels, and the offices will be open on Sunday December 21.
The Government-funded advice service Consumer Direct said anyone who orders online should make sure the item will be delivered before Christmas if it is a gift.
The Distance Selling Regulations 2000 state that retailers have 30 days to deliver unless they have guaranteed a quicker delivery.
"A lot of retailers will state on the website that they will deliver before Christmas in which case it is part of your contract," a Consumer Direct spokesman said.
The same legislation means shoppers who buy clothes and gifts online can return the items within seven days of delivery if they do not want to keep them.
Consumer Direct said the customer is entitled to a full refund but may be expected to pay the cost of returning the goods which may be a concern if it is a heavy item.
Perishable items such as fresh food and flowers and items made to order, like personalised jewellery, cannot be returned unless they are not as described, are not fit for purpose or are faulty.