I'm A Celebrity... Get Me Out Of Here! is reportedly set to run for another three years.
Producers of the ITV reality show which sees celebrities rough it in the Australian jungle are already planning up until 2011, the Daily Star reports, as so many stars are queueing up to appear.
Town hall bosses in Mur-willumbah in New South Wales where the show is filmed have apparently granted TV bosses permission to stay on.
At a recent meeting they agreed: "We recommend the use of the property for filming and producing a television programme. The consent to expire 2011."
Local businesses are said to welcome the TV crews arrival every year because of the work the show brings to the area during series.
I'm A Celebrity... was launched in 2002 and became an instant hit, regularly getting about 10 million viewers. Past winners to be crowned king or queen of the jungle have have included Tony Blackburn, Kerry Katona, Matt Willis and Christopher Biggins, while the show has also boosted the careers of Tara Palmer-Tomkinson and Myleene Klass, and saw married couple Jordan and Peter Andre fall in love.
The show is expected to return on November 17 with hosted by Ant, 32, and Dec, 33.
Among the celebs rumoured to be heading to the jungle this year are Keith Harris, 61, and Orville The Duck; Emmerdale's Deena Payne, 54; former teen idol Donny Osmond, 50, and ex-tennis ace Pat Cash, 43.
A show spokesman said: "We are delighted our consent has been extended for another three years."