'Student meal ticket' launched
Parents fearful that their offspring will fail to eat properly when they head off to university are being offered a new "student meal ticket".
The new innovation from Sainsbury's allows parents to add money which their child can then spend on food and other essentials at stores across the country.
The first of its kind in the UK, the "student meal ticket" aims to give parents peace of mind. They can top it up, in store, online or by calling a helpline number with anything from £1 to £750 at any time.
The credit card sized ticket comes in two halves, one kept by the parent and other is given to the student.
The meal ticket can also be used in Sainsbury's coffee shops and petrol stations, and to buy not just groceries but other items such as cutlery, crockery and bedding.
Sainsbury's Gift Card Manager Yvonne West, said: "Parents are always a little concerned that their children will not eat well whilst away at university.
"But with the Sainsbury's Student Meal Ticket parents can rest assured that their kids will have funds to buy the essential food and non food items that will ensure they settle into university life with ease."
